The Green Shield: La Salle Green Hills Alumni Association (LSGHAA) partners with Philippine Prudential

Posted December 12th, 2010 in Corporate News by Employee

Philippine Prudential Life Insurance Company, Inc. (Philippine Prudential), the industry leader in innovation and growth, continues to develop special life insurance products and solutions that provide value-added benefits to specific target markets.  In line with this and as part of its ongoing Corporate Citizenship efforts, PPLIC introduced “The Green Shield,” a dedicated life insurance policy exclusive to the La Salle Green Hills Alumni Association (LSGHAA) and its members.  Apart from the financial benefits for its members, a portion of the premiums will go to LSGHAA’s worthwhile projects such as scholarships, outreach programs and other socio-civic oriented activities.  The formal contract signing was recently held during the LSGHAA General Assembly and Fellowship at the Cesar A. Cruz Hall of La Salle Green Hills and was witnessed by the different Batch Representatives from 1968 to 2010.

“Philippine Prudential Life’s product has come at the right time.  This whole concept supports one of our thrusts of uplifting the lives of the LSGH alumni and their loved ones as part of our continuing efforts to be relevant to our stakeholders,” said Mr. Joseph James M. Malixi, Internal Vice President of LSGHAA.

Photo above shows from left: LSGHAA Immediate Past President Jose Mari G. Misa, LSGHAA Internal Vice-President Joseph James M. Malixi, LSGHAA Communications Committee Chairman Rafael Alexis T. Resurreccion, LSGHAA President Enrique Q. Lagdameo Jr., Philippine Prudential Senior Vice-President Daniel D. Mercado III, Philippine Prudential Assistant Vice-President for Alternative Marketing Gregorio E. Mercado Jr. and LSGHAA External Vice-President Michael L. Crisologo.


Introducing the newest and only Financial Protection product specially designed for La Salle Greenhills Alumni Association and its members – THE GREEN SHIELD.

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