President and CEO profile



President and CEO

Mr. Gregorio “George” D. Mercado is the President and Chief Executive Officer of Philippine Prudential Life Insurance Company, Inc. (Philippine Prudential), the leader in innovation and growth in the life insurance industry in the country.  Founded on February 18, 1963 by the late businessman and philanthropist, Daniel L. Mercado, Sr., Philippine Prudential is a reputable 100% Filipino-owned financial services company committed to providing the best financial advice and diversified and affordable products — such as endowment plans, whole life plans, group and permanent plans, healthcare coverage, educational and pension policies and Credit Life Insurance — to its valued clients through its multiple and accessible distribution channels.  Now celebrating its 52nd year of sterling, trustworthy and continuous service, Philippine Prudential is now among the Top 16 Life Insurance Companies in the country and continues to serve the best interests of its Policyholders and their families.

Mr. George Mercado first joined Philippine Prudential in 1979 to 1985.  He then worked in various Sales and Marketing positions in US companies from 1985 to 1999.  He rejoined Philippine Prudential in 1999 and became its President and CEO in 2004, taking over from his father, Mr. Daniel M. Mercado, Jr., the son of the Company’s Founder and who now serves as Philippine Prudential’s Chairman.

George or Sir George, as he is known in the industry, graduated with a Bachelor of Science degree in Industrial Management Engineering from De La Salle University, Manila, Philippines.  He is a current Vice President (2015) of the Philippine Life Insurance Association (PLIA), where he has been an active member since 1999, and has served as Director (2013), Vice President (2011) and Past President (2008 and 2012).  He was also the Vice Chairman (2011 & 2013) and President (2009& 2011) of the Insurance Institute for Asia and the Pacific (IIAP), Director of the Pacific Insurance Conference (since 2013), a Chief Delegate of the East Asian Insurance Congress (2008-2010),  Former Vice President and Director of the Payroll Deduction Insurance Association (2004)  and a member of the Philippine Insurer’s Club.

Equipped with rich sales and marketing experience from both the Philippines and the US, and with his hands-on knowledge of the life insurance business, Mr. George D. Mercado brings to the Philippine Prudential Life Insurance Company a dynamic and solid leadership that will steer the Company to greater heights in its 50th year and in the years to come.