Corporate Profile

About Philippine Prudential:

The Philippine Prudential Life Insurance Company, Inc. (Philippine Prudential) is a leader in innovation and growth in the life insurance industry in the country.  Founded on February 18, 1963 by the late businessman and philanthropist, Daniel L. Mercado, Sr., the Company is now run by his grandson, Gregorio D. Mercado, as its President and Chief Executive Officer.  Also known in the industry as “George,”, Mr. Mercado has been an active member of the Philippine Life Insurance Association (PLIA) since 1999, and has served as Past President (2008 & 2012), Vice President (2011) and Director (2013).  He was also the Vice Chairman (2013) of the Insurance Institute for Asia and the Pacific (IIAP), Director of the Pacific Insurance Conference (2013) and Chief Delegate of the East Asian Insurance Congress (2008 to 2010). The Chairmanship of Philippine Prudential is now held by the founder’s son and former Company President, Daniel M. Mercado, Jr.


Philippine Prudential is a reputable 100% Filipino-owned financial services company committed to providing the best financial advice and diversified and affordable products — such as endowment plans, whole life plans, group and permanent plans, healthcare coverage, education and pension policies and Credit Life Insurance — to its valued clients through its multiple and accessible distribution channels.


Now celebrating 52 years of sterling, trustworthy and continuous service, Philippine Prudential continues to serve the best interests of its close to 1.5 Million Policyholders and their families.  The Company is now in the Top 15 among all Life Insurance Companies in the country, and in the Top 5 among all Filipino-owned Life Insurance Companies.


As of December 31, 2013, the Company’s Total Assets grew by 13% at Php 1.073 Billion, Total amount of Claims paid are at over Php 170 Million while Total Investments went up to Php 509.2 Million, or an increase of 9.4%.  The Total Equity by end of 2013 was at Php 420 Million and its Total Premium Income in 2013 is recorded at Php 1.136 Billion.


Distribution remains to be among its core strength, as the Company constantly invests in its marketing force, now numbering over 1,200, and in putting up sales offices to extend services in key cities nationwide.  Its seven Distribution Channels — Group Marketing, Direct Marketing, Retail Marketing, Telemarketing, Alternative Marketing, Agency Marketing and Medical Insurance — are fully committed and dedicated to helping Filipinos everywhere live a more secured life.


As an industry innovator, Philippine Prudential was a pioneer in Mortgage Redemption Insurance, which later evolved into Credit Life Insurance, where the face amount matches the loan balance of a bank borrower at any given time and is designed so that the loan will be paid off in full in the event of death of the Insured/Borrower.  It also pioneered in organizing groups of life insurance companies as a pool to handle a program of protection for select customers.


Philippine Prudential has been awarded the prestigious Superbrands status, making it the only life insurance company to be given this distinction for three consecutive years: for the 2009-2010 and the 2011-2012 awarding periods and, presently, for the 2013-2014 awarding period.  In addition, the Company has received a special recognition from the Insurance Commission for its valuable contributions and efforts in the field of Microinsurance during its Gabi ng Parangal at Pasasalamat sa mga Tagapagtaguyod ng Microinsurance.

In its bid to support Miss World Philippines Organization’s motto “Beauty in Giving,” Philippine Prudential has been named The Official Life Insurer of the Miss World Philippine Pageant for three years, in 2011, 2012 and 2013, insuring each candidate with Life Insurance protection worth Php 1,000.000 for one year.

As a responsible Corporate Citizen, Philippine Prudential continues to be actively involved in worthwhile advocacy programs, such as Gawad Kalinga, through the Company’s GK Village in Camarin, Caloocan City.